UGC CREATORS
Generating 3 - 4x ROAS for beauty brands
We produce high-performing UGC for luxury beauty and fashion brands designed to increase ROAS and scale paid ads.
At POLAS UGC, we curate and represent a new generation of high-aesthetic creators faces that move seamlessly between editorial presence and high-conversion digital performance.
We specialise in luxury beauty, skincare, haircare, fragrance, and premium wellness brands, creating content that reads like a campaign not an advertisement.
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“Luxury UGC Creator High Impact Visual Storytelling.”
—HELENA SHAHINN
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Virality Metrics & Audience Fit
Performance Overview (Last 90 Days)
Engagement Rate: 9.4%
Avg Watch Time: 7.2s
CTR (Paid UGC): 3.1%
Viral Spike: +1.8M views
Avg. video view rate: 218% Above niche benchmark
Scroll-stop rate: 41%
Content save rate: 9.8%
Engagement: authenticity score: 92%
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Grounded presence led talent for modern brands
—CAMILA BRONSON
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Virality Metrics & Audience Fit
Performance Overview (Last 90 Days)
EXPECTED PAID AD METRICS
1. CTR (Click-Through Rate)
Industry avg (UGC ads): 0.8% – 1.5%
Camila projected: 1.4% – 2.6%
2. ROAS (Return on Ad Spend)
Industry avg: 1.5x – 3x
Camila projected: 2.5x – 4.2x
3. CPC (Cost Per Click)
Industry avg: £0.80 – £1.50
Camila projected: £0.50 – £1.10
4. CPM (Cost Per 1,000 Impressions)
Industry avg: £8 – £18
Camila projected: £7 – £14
5. Hook Retention (First 3 seconds)
Industry avg: 25% – 35%
Camila current: 30% – 40%
With POLAS optimisation: 45%+
6. Video Completion Rate
Industry avg: 15% – 25%
Camila projected: 22% – 35%
7. Conversion Rate (Landing Page)
Industry avg: 1% – 3%
Camila projected: 2% – 4.5%
Example Scenario:
Ad Spend: £5,000
CTR: 2%
CPC: £0.80
→ ~6,250 clicks
Conversion Rate: 3%
→ 187 purchases
Avg Order Value: £40
→ Revenue: £7,480
ROAS = 1.49x (low case)
ROAS = 3x–4x (optimised scaling)
